who i've been.

That girl from KicksonFire, who Barack Obama follows. That girl who launched Run DMC's adidas boutique. That girl who owns God Bless the Fresh + designs.  

That PR girl from High Times merch line + bodega. That girl who got married and divorced in Nike SB's. That girl from Camp James + the Fung Bros.

who i am.

just jazerai.

 
 
photography by: Sharon Marrero

photography by: Sharon Marrero

A FEW COOL THINGS I'VE DONE


I went viral.

 

I do interviews + speaking engagements. 


I was blessed to be invited by New Balance to come to Boston and train their global employees on how to stay authentic in the current climate, the future of fashion and marketing best practices for 2017.
Code Eclectic invited me out to speak on their Beauty, Brains & Hustle panel in Boston, MA. here i am discussing how i got into media and where my passion for writing came from.

The Fung Bros brought me in to break down runners for those who are new to the genre.

Shot by: Lawrence Page, Scott Kan Edited by: Jeff Clarke

Check out the Code Eclectic and Jazerai Allen-Lord "PentHouse J Interview" - the realest sit down you've ever heard.

Interview with Kendrick Lamar

Reebok Classics called me in to interview K.Dot on his style, opinions on the classics and shoe designs. 

I was blessed to be interviewed by Trinidad James for his sneaker show, Camp James. 

 

i design and manage websites

and sometimes launch brands.


Run DMC's CLICKS Boutique

Executed and oversaw the launch of Run DMC's premier adidas sneaker boutique in Milwaukee. Consulted on and directed everything, from the brand strategy to the buying, website design, securing high tier accounts and the full year of marketing activations. 

TOP 8 at MASHABLE

Led the KicksonFire.com Digital Marketing Team through Mashable's #SocialSmallBiz campaign.  

McLarenKickShop

Handled the design change and correction of broken code and links, while creating a streamlined e-commerce process and increasing traffic by 30%.  Created the marketing plan through 2017 as well as provided design edits of in-house product. 

IRO-OCHI DENIM

the nerd in me handled the design + launch of their e-commerce site, as well as the PR for their brand launch.  placements included: MGK, Post Malone, Inked Mag.  Sharon Marrero, Darryl Brown and Mark Kim were instrumental in this launch. 

see more here: Iro Ochi 

and here: Iro Ochi on the gram

A_Pot-Themed_Bodega_Wraps_New_York_City_in_a_Cloud_of_Pop_Art_-_Creators.jpg

VICE feat. our Bodega tho

i was blessed to handle the PR launch, media relationships, talent and event production for High Times magazine merchandise launch, which included overseeing the Cannabis Bodega Pop-Up Shop in the LES.  it was amazeballs. 

Read about it: https://creators.vice.com/en_us/article/pot-themed-nyc-bodega-high-times-streetwear

from Sept - Nov 2016 i handled the PR for the launch of the High Times Magazine merchandise line, collaboration with Ron English and the launch of their Cannabis Bodega Pop-Up in the LES. this video was shot by @themoonbeast as promo for the gram. www.instagram.com/themoonbeast

 

i create content + things. 


being single in the new age is frightening. let me just leave this right here for the boys who are shooting their shot. more poetry at justjazerai.com!
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#mizxflux on Wooster St.

I worked with Wex and my ex brother-in-law on designing this ZX FLUX for an adidas exhibit on Wooster St. 

tracyjazzybet

BET: How to Rock Kicks

 

I was featured and interviewed by BET and Tracy G. for the How to Rock Kicks live stream fashion show.

Casio G-Shock and BMX Athlete, Nigel Sylvester showcase the March released Heathered series timepiece during a ride in the streets of Los Angeles. The Heathered series film combines lifestyle, adventure and inspiration, taking us on a two minutes ride with a young fan who idolizes the professional rider.

starring: Nigel Sylvester, Sevyn Lord, Jazerai Allen-Lord

What happens when you bring together two of the best dunkers in the world, KicksonFire and Jazzy and son? You get spectacular dunks from the West Coast Dreamers (Young Hollywood and Air Dogg) mixed with some of the hottest kicks of the year.